Sworn Apparel was founded by Dalton and Hannah Potts in 2017. Sworn Apparel is a custom apparel business dedicated to providing the lowest pricing for students, veterans, and public service members. Branding, promo videos, and apparel designs were created by Hannah Potts. Please click image to view website.
The branding for this business began focused around serving veterans. Dalton Potts is an Army Reservist and he wanted a business that would foster a connection and understanding among other service members. For these reasons, we designed a logo that represents the back end of a bullet casing. This not only describes our business as quick and precise like a bullet, but also portrays a relatable icon for veterans.